One concrete teardown
A short example with the surface picked, the file or page changed, and the metric checked.
Low-friction proof · human-reviewed
Get one operator teardown before you apply.
If the $2,500 pilot feels too early, ask for the weekly teardown first. Pete sends one concise example of the revenue-command loop: what changed, why it mattered, which metric moved, and what he would do next.
What you get
A teardown is a preview of the operator habit, not a newsletter signup and not a promise of revenue.
Approval boundaries
You see how outbound drafts, posts, emails, and deploys stay behind a human yes.
Next action
You get the next best move: apply, run the readiness checklist, or fix a missing surface first.
What the teardown looks like
Founders convert faster when they can see the operator habit before they book a call. This is the format Pete sends after review.
Mini teardown template
- Surface: one public page, checkout, waitlist, catalog, or support path.
- Change: the exact CTA, copy, route, metric, or follow-up asset the operator would touch first.
- Proof: current baseline, live URL or file path, and one check that says whether the work moved anything.
- Approval gate: what Pete can prepare alone, and what waits for your yes before it leaves your account.
Example request that gets a useful reply
“My site is example.com. We have a Stripe checkout and a dormant subscriber form. I want one weekly operator teardown before I consider the pilot. Please look for the fastest safe path to one real lead or one checkout attempt.”
Best fit: founder with one live business surface, access to approve deploys or copy changes, and appetite for a small measured revenue loop this week.
Pick the teardown that matches the metric.
Founder attention is scarce, so the page now routes prospects into three concrete requests instead of one vague “contact me” ask.
Checkout or pricing page
Best when revenue is the bottleneck and the prospect wants a first safe CTA, trust, or checkout-friction read.
Request checkout teardownSubscriber or waitlist path
Best when the next win is one more qualified subscriber, reply, or opt-in instead of a direct sale today.
Request subscriber teardownHomepage or offer page
Best when the surface exists but visitors may not understand the offer, proof, promise, or next action.
Request offer teardownGood fit for the teardown
Use this before buying if you want proof of judgment and pace.
You have one live surface
A website, checkout, waitlist, content channel, catalog, or service offer gives the operator something real to inspect.
You care about approval control
The operator can prepare work without sending messages, charging cards, changing bank settings, or publishing under your name.
Privacy boundary
Do not send passwords, tokens, private customer exports, recovery keys, bank logins, medical/legal details, or sensitive screenshots. The contact form only needs a public URL and a short note.